Product Description

Cleanse, hydrate and add shine with jojoba, without stripping natural protective oils - for soft, healthy-looking hair.

• Hydrating jojoba and New Zealand harakeke extracts
• Silicone free, for shine without heavy build-up
• Made from plant and mineral-based ingredients
• Naturally derived plum & violet fragrance

Ingredients

When developing our products, we check all our ingredients against international safety standards.

If there’s ever any doubt about an ingredient’s safety, we look for an alternative.

We make our products to the highest quality and environmental standards, so you can be sure they’re safer for you and our world.

What we put in

• Aqua
• Coco Glucoside
• Decyl Glucoside
• Dicaprylyl Ether
• Glycerin
• Glyceryl Oleate
• Sodium Chloride
• Sodium Lauroamphoacetate
• Benzyl Alcohol
• Citric Acid
• Dehydroacetic Acid
• Sodium Coco Sulphate
• Tetrasodium Glutamate Diacetate
• Phormium Tenax (Harakeke) Extract
• Betaine
• Hydroxypropyl Guar
• Hydroxypropyltrimonium Chloride
• Hydrolyzed Jojoba Esters

Fragrance: Plum & Violet

• Citrus Aurantium Bergamia (Bergamot) Fruit Oil
• Citrus Aurantium Dulcis (Orange) Peel Oil
• Citrus Limon (Lemon) Peel Oil
• Eucalyptus Globulus (Blue Gum) Leaf Oil
• Eugenia Caryophyllus (Clove) Leaf Oil
• Juniperus Virginiana (Eastern Red Cedar) Oil
• Mentha Arvensis (Wild Mint) Leaf Oil
• Parfum (Essential Oil Fragrance)
• Pogostemon Cablin (Patchouli) Leaf Oil
• Santalum Album (Sandalwood) Oil
• Zingiber Officinale (Ginger) Root Oil

What we leave out

• Cocamidopropyl Betaine (CAPB)
• Isothiazolinones
• Parabens
• Sodium Laureth Sulfate (SLES)
• Synthetic Dyes
• Synthetic Perfumes
• Silicones
• Cocamide DEA
• Cocamide MEA

Performance

Our hair care is a breakthrough in beautifully healthy hair without compromise. Our Normal Shampoo gently cleans and restores shine.

Directions for Use

Massage gently into hair and rinse thoroughly. For best results use with ecostore Normal Conditioner.

Recycled and Sugar Plastic

Our bottles contain a mix of sugar plastic (a renewable, recyclable plastic that captures CO2 as it grows) and locally sourced recycled plastic. Note: our bulk containers (5L and 20L) are standard HDPE plastic.

Safer for Our Environment

The ingredients in our Shampoo are suitable for your septic tank and are safer for the environment. With proper greywater systems in place, the water from your bath or shower can safely be re-used on your flower gardens, lawns and trees.

Sustainable Manufacturing

Our Shampoo is made in NZ to the strictest environmental standards in our ISO 14001:2015, Toitu enviromark diamond and Toitu net carbonzero certified factory.

Net Weight: 350ml

KINDER TO THE PLANET

From ingredient sourcing to our own Toitū net carbonzero certified factory and renewable sugar plastic packaging, we’re kinder to the planet at every step – and constantly improving our processes to save energy and resources, and reduce waste. We choose biodegradable plant and mineral-based ingredients over petrochemicals. Each product is also compatible with septic tanks and greywater systems.

CRUELTY FREE

Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.

In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there. We will not change our stance on animal testing for sales.

GE / GMO FREE

None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with many organisations that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our dishwasher powders, dish tablets and laundry products are derived from genetically engineered micro-organisms. Many eco products use enzymes made this way because there are simply not enough naturally occurring enzymes to fill the demand.